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Teamware
Secures First Win In UK SME Publishing Sector
Thames Valley
Sports Focus Selects Teamware Pl@za for New Online Venture (21.11.2001)
Teamware
Group, a Fujitsu subsidiary, today announced the signing of its
first major deal in the UK SME publishing market. Thames Valley
Sports Focus, the only paper dedicated to community sporting news
in the Thames Valley area, has chosen Teamware Pl@za for the design,
implementation and long-term development of its online venture for
the local community.
Teamware Pl@za
is a set of Internet services integrated into an application platform,
providing web design, content management and community building
for online publications. The solution is ideal for the SME publisher
wanting to maintain administrative control, manage content, understand
and cultivate its readership.
Based in Reading,
Berkshire, Thames Valley Sports Focus is the publisher of 'Sports
Focus' and 'Cartoon Focus', monthly community centred publications
with a regional circulation of approximately 200,000 per edition,
distributed throughout the Thames Valley. Since launching the publication
at the beginning of 2001 'Sports Focus' has built a loyal readership
and continues to generate increasing interest with the local business
community.
Business Development
Director of Thames Valley Sports Focus, Grant McIntyre explains
the need for expansion of the business online, "Thames Valley
Sports Focus is first and foremost a community oriented organisation.
We required an online proposition to complement our print-based
publication, adding value to the business through increased readership,
advertising and sponsorship opportunities, whilst furthering our
quality of service to the entire community," comments McIntyre.
Teamware and
Thames Valley Sports Focus have adopted a phased approach to developing
its first steps into online publishing. Phase one, due to go live
late November 01, will immediately give the editorial team administrative
control over content without needing technical expertise or compromising
the design of the website.
The sales and
marketing team will be able to monitor online readership activity,
conduct readership surveys, manage subscriptions to the print-based
'Sports Focus', and conduct outbound email marketing campaigns.
The readership will benefit from the latest sports news in the region,
a fully searchable library of back issues, an A-Z sports directory,
links to other useful websites, and access to funding scheme information
for youth sports clubs. Phase two of will include downloadable video
clips of local sporting activities and an online retail section.
"Teamware
has established itself as a long-term partner in this project, they
understand our specific requirements as fast growing publisher and
have responded with a solution that allows us to develop,"
concludes McIntyre.
UK Director
of Sales and Consultancy for Teamware, Mike Walker states,
"We are delighted that Thames Valley Sports Focus will be our
flagship Teamware Pl@za customer in the online publishing sector."
About Teamware
Teamware
Group develops, markets and supplies software and services designed
to facilitate human networking and create interactive intranet,
extranet and Internet solutions. With nearly 20 years of expertise
in product and technology development, Teamware today focuses strongly
on web communities. Teamware is a wholly owned subsidiary of Fujitsu
Limited, a leading provider of Internet-focused information technology
solutions for the global marketplace. It operates through Teamware
Interactives in Europe and USA as well as its partner network worldwide.
Editor's
Contacts
Interviews, market data, demonstrations, photography/screen shots
and information on all Teamware products and services are available
from Graham Thatcher/Juliette Doel at MCC Internationals.
Graham Thatcher/Juliette
Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
Email: juliette.doel@mccint.com
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