|
Lifestyle
Portal for the 55+ Lunched in Sweden -
Teamware Pl@za Provides the Structure for Interaction (29.8.2000)
The
Swedish Pantertorget.com ("The Panther Market"), a life-style
portal for people over 55, is a forum for members called Panthers,
featuring unlimited contact networks, discussion groups and information
adapted to the target group. The portal solution has been created
by Teamware Pl@za.
After eight
years of enjoying "Panther" marathons, "Panther"
days and other activities, Scandinavia can look forward to the debut
of Panthers on the Web. Pantertorget.com is a vertical portal containing
information that the 55+ target group is looking for and needs.
Besides links, Pantertorget.com offers chat groups, medical advice
and bargain prices on travel and different products. Pantertorget.com,
which serves as a contact link between organizations, companies
and private persons, can be found at www.pantertorget.com.
The purpose
of Pantertorget.com is to let users experience an improved quality
of life and social well-being by giving them access to information
and services, via the Web, that are specially adapted to their needs.
"Teamware
Pl@za was the obvious choice for us. We already had a home page,
but it only worked as an information brochure. We wanted to develop
it with more functions. Pl@za is a ready-made package that was easy
to supplement with the already existing site. Now, at last, we have
a portal that makes the website an interactive meeting place for
seniors who want a little rock ‘n roll in their lives," says
Henrik Fritz Crone, founder of Pantertorget.
Pl@za, which
runs on Java, creates a new and functional web platform for organizations
or companies that have members or employees spread out over a wide
geographical area. By using Pl@za, the users can create their own
discussion groups and make new contacts, thereby increasing participation
in and commitment to the issues at hand.
"Teamware
Pl@za was recently launched in Sweden, and Pantertorget.com is one
of our first customers in the lifestyle portal segment. We’ve noticed
that it’s becoming more and more important for organizations and
companies to create new meeting places for their members. We’re
happy to see the opportunities that are opening up specifically
for the 55+ target group thanks to Pl@za," says Erik Andersson,
Country Manager, Teamware Group AB.
Pantertorget
Pantertorget
AB, which began its operation in 1999, is the portal for everyone
over 55. Pantertorget is run by Idea House, the organization that
initiated the Senior Marathon and has since then initiated other
activities for this target group. Over the years, confidence and
a lasting collaboration have been established between Idea House
and the major retiree organizations. Pantertorget has set its sights
on being the home page for people over 55, offering them customised
activities and information. In the near future, Pantertorget will
also be accessible in the other Nordic countries.
For more information,
please contact:
Erik Andersson,
Teamware Group AB
Tel: +46 (0)8 793 80 83
e-mail: erik.andersson@teamware.com
Henrik Fritz
Crone, Pantertorget AB
Tel: +46 (0)8 555 224 00
e-mail: hfc@idehuset.nu
About Teamware:
Teamware Group
develops, markets and supplies software products and services designed
to facilitate human networking and to make communities intelligent.
Teamware is a Fujitsu company, a part of Fujitsu Software Group’s
5000 employees. It operates in Europe and USA as well as through
the Fujitsu network worldwide. Teamware has a substantial skill
base and product & services portfolio in community solutions
and collaborative applications. Teamware Pl@za provides a service
application platform for communities of professionals.
Press contacts:
Ingrid Korpela,
Marketing Communications Manager,
ingrid.korpela@teamware.com
or phone +358 (0)9 5128 2539.
Additional Information:
|
