Pl@za Based Short Messaging Service Included in Mobile Portal (3.5.2000)

Pl@za based Short Messaging Service Included in Mobile Portal

An operator- and hardware-independent mobile portal, Port Alma, was opened on 30 April in Finland providing access to Alma Media's news, information, entertainment and experience services. The new portal, based on WAP and SMS services, will also operate in GPRS and UMTS environments. Alma Media is Finland's leading provider of new media content.

Decode, Teamware Group’s affiliate, has created the SMS services which are financed by advertising and, thus, free-of-charge for the end users.

The user can choose what news services to receive from news headlines, NHL and Formula1 news, recipes, horoscopes, music and entertainment. The service is based on profiling and personalizing agent technology used by Decode. This provides users to receive one advertisement a day in addition to the subscibed service. The users can choose the topic of the advertisement as well as the time of day it is sent to them.

The SMS service is built on the Teamware Pl@za platform which is connected to Alma Media’s AHAA database with over 513 000 registered users. The new mobile portal is available to all customers of teleoperators operating in Finland.

For more information: www.mtv3.fi

Press contacts:

Ingrid Korpela, Marketing Communications Manager
Tel. +358 9 5128 2539 or ingrid.korpela@teamware.com